Tag Archives: Vide

BuzzFeed’s Video Boss: Facebook ‘Very Significant’ for Traffic, but Hasn’t Passed YouTube Yet

BuzzFeed syndicates its video content on 26 different platforms, none more valuable to the company than YouTube and Facebook, [President Ze Frank, Buzzfeed Motion Pictures] said. YouTube is still the dominant traffic driver in terms of video views, but Frank says Facebook’s push into video has been substantial. “It’s very, very significant [at driving views],” he said.

[…] Frank runs what is arguably the most important element of BuzzFeed, the 160-person video group that churns out 50 video pieces each week. The company’s video channel on YouTube has more than two billion total views. Compare that with CNN (644 million) or Mashable (66 million), and you get an idea of how far ahead BuzzFeed truly is. – Kurt Wagner, Re/code 

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