Tag Archives: VR

VR continues to struggle in video entertainment

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The report also found that content quality remains a challenge for VR headset owners, with 55% of VR headset owners feeling that content for their device has remained the same since they bought their headsets; 3% believe it has gotten worse. The report noted the main barriers for VR content development are costs, the demand for interactivity and limits on content length. – Michelle Clancy, Rapid TV News » http://bit.ly/2IquQ3I

Vreal raises $11.7 million for VR streaming platform

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Seattle-based Vreal will use the funding to further develop and launch its platform, which it hopes will pave the way for gamers to create, share, and enjoy video game content within virtual reality. The money will give the company some runway to work on refining its platform and content creation tools as the market for virtual reality gaming starts to take off. So far, the market growth has been slower than expected. – Dean Takahashi, VentureBeat http://ift.tt/2sg86vL

MLB to Launch VR-Enhanced Broadcasts, but Live Games Won’t Be in 360 Video

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The VR features in the At Bat app, such as they are, will be available to subscribers at no additional cost. At Bat is available for $2.99 per month (or $19.99 annually). To watch live games in the app, users must subscribe to MLB.TV Premium, which costs $24.99 monthly (or $112.99 for the whole season) and includes access to At Bat. – Todd Spangler, Variety http://ift.tt/2rzVNGl

YouTube is bringing 360-degree videos to your TV

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Google says the feature will roll out in the next few months to Android TV, PlayStation 4 and Xbox One, as well as 2017 4K TVs from LG and Samsung. Once you have access to it, you’ll be able to play 360-degree videos and use a remote or game controller to pan around the environment as you’re watching. If you’ve ever checked out one of these on your smartphone, the main difference here is you won’t be swiping to get a different view — and you’ll enjoy the videos on a much, much bigger screen. – Edgar Alvarez, Engadget http://engt.co/2rfQr5A

Netflix to Build App for Microsoft’s HoloLens Augmented Reality Headset

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Netflix’s spokesperson likened the company’s plans for HoloLens to these efforts, and emphasized that it was in a “wait and see mode” with regards to AR and VR. Netflix has started to produce some 360-degree promotional footage, but hasn’t full-on embraced VR as its own medium, and Netflix CEO Reed Hastings has repeatedly voiced skepticism about VR being anything other than a medium for video games.- Janko Roettgers, Variety http://ift.tt/2oGOgI4

PlayStation boss on PS4 Pro: our approach isn’t reactive this time around

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“Our feeling is that while physical media continues to be a big part of the games business, we see a trend on video towards streaming,” [Andrew House, Sony Interactive Entertainment] said. “Certainly with our user base, it’s the second biggest use case for people’s time on the system so we place more emphasis on that area.” – Keith Stuart, The Guardian http://ift.tt/2cfEIfJ

IMAX will bring virtual reality to movie theaters this year

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photo: BGR

IMAX will launch six VR locations in 2016, starting in Los Angeles and expanding to China shortly after, says the report. Partnering with Swedish technology developer Starbreeze Studios, the locations will initially feature VR games for moviegoers to experience, but IMAX is hopeful that filmmakers will take advantage of the aforementioned camera to create non-interactive video content as well. – Jacob Siegal, BGR

Sonys streaming service Crackle unveils its plans for VR contentand VR ads

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photo: Crackle, TechCrunch

What Sony says makes its offering unique is that it has already jumped ahead to thinking about how the new format can be monetized. While most video content providers are still experimenting with VR programming, Crackle says it’s the first ad-supported video-on-demand network to provide VR-based advertising opportunities for brands. – Sarah Perez, TechCrunch
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