Tag Archives: Web Video

YouTube star and cystic fibrosis activist Claire Wineland dead at 21

Claire Wineland helped take the stigma off cystic fibrosis, but the social media activist died on Sunday following a lung transplant on Aug. 26 that led to a stroke. At only 21 years old, she had more than 250,000 YouTube followers and delivered a viral Ted Talk. – Ramon Ramirez, The Daily Dot https://ift.tt/2wIQt7B

YouTube Exec Says Using All Caps Titles Causes Videos To Perform Worse

In a Q&A with YouTube product manager and Creator Insider host Barbara Macdonald, group product manager for discovery Todd Beaupré shared that, in talking to YouTube viewers over the years, many have likened all caps in titles to being “yelled at.” And, given that they deem them off-putting, Beaupré says that YouTube’s algorithms are less likely to suggest these videos to viewers. “We actually listen to viewers and try not to recommend off-putting videos to people who aren’t into things like all caps,” he says. – Geoff Weiss, Tubefilter https://ift.tt/2NwN7ep

Are YouTube’s Algorithms Fueling Creator Burnout?

YouTube’s platform changes have exacerbated the problem, according to industry execs and creators. Its recommendations are critical traffic drivers, leading to approximately 70% of overall watch time on the service. The updates in how the Google-owned video platform recommends content have spurred creators to work at an even more feverish pitch — some clocking 80- to 100-hour workweeks just to maintain their status, according to one talent agent. Others have turned to ever-crazier stunts to get clicks, with a few abandoning the bounds of good taste. And the amount of content uploaded to YouTube keeps growing, making competition for eyeballs even more intense. – Todd Spangler, Variety https://ift.tt/2LDm8fA

Disney’s ‘Netflix-killer’ finally has a name

It’s been a long time coming. Disney’s first announced its new subscription service in August of last year. The service’s arrival will include Disney pulling its films from Netflix’s platform and relocating them to its own service, set to launch in 2019. Those films include Moana and Frozen, as well as Pixar and Marvel Studios movies like Toy Story 4 and Ant-Man and the Wasp. Both Pixar and Marvel Studios are owned by Disney. – Jennifer Bisset, CNET https://ift.tt/2PEgYD7

Pirated Twitch streams hijack YouTube’s pay-per-view Logan Paul/KSI boxing match

There’s obviously a big difference between free curiosity and $10 curiosity for an event like this but it seems pretty apparent that having access to a free stream on an easily-accessible mainstream site probably dissuaded some people from paying for the event on YouTube. While people may have previously scoured the web for pop-up ridden sites to view something like this, Twitch and other services unofficially served it up on a platter. – Lucas Matney, TechCrunch https://ift.tt/2P81ExH

YouTube Rolling Out Non-Skippable Ads To All Creators Within Its Partner Program

In addition to implementing a maximum length for nonskippable ads to 20 seconds as of January, the company also announced that it is rolling out the ability for all members of the YouTube Partner Program — or anyone who is eligible for monetization — to choose to turn on non-skippable ads on their videos. Previously, the company said, this ability was relegated to a select few creators. – Geoff Weiss, Tubefilter https://ift.tt/2PCUB15

Social platforms dominate online video spend

WARC calculates that over two-thirds 60% of daily online video viewing now on mobile devices and most of the money generated for this channel is going to mobile-optimised social platforms such as YouTube and Facebook, the report says. The report found that in the UK, of the £1.6 billion spent on online video advertising in 2017, 81.2% (£1.3 billion) was paid to social platforms. This compares with 55.4% in 2014. – Rapid TV News https://ift.tt/2MJOSb7

Twitch’s next streaming marathon includes 932 episodes of ‘Pokémon’

Now, it won’t all take place starting next week. Twitch says that there will be “several” marathons total to break the movies and 932 TV episodes up a bit. There’s a way to play along at home, too. It isn’t quite Twitch Plays Pokémon, but thanks to how the new overlay and extension systems work, you’ll be able to collect badges while watching the marathons. – Timothy J. Seppala, Engadget https://ift.tt/2BS9WrN
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