[Apps like Meerkat app and YouNow make it drop-dead simple to start streaming. Meerkat, particularly has done a good job not only making it easy to stream, but by incorporating twitter’s social graph, made it easy for twitter celebrities including Gary Vaynerchuk, Guy Kawasaki and Matt Mazzeo to engage with their fanbase.
Alas, twitter was not amused, and pulled Meerkat’s API access almost immediately. But the damage was done, as those early users sucked in their followers – who were then instantly notified whenever their favorite tweeters were going live. During a few viewing sessions prior to my flight I managed to watch Gary Vaynerchuk drive from his home to a meeting in Manhattan, and Matt Mazzeo lunching with a comely pal. – TechnoBuffalo